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Signal Kit · Marketing Edition

Permission to ignore most of the AI noise in your field.

A 10-minute Friday ritual that turns the week's AI sources into a calm briefing — and a permanent record of what you have understood, tried, ignored, and are watching. Built for senior marketers. Runs inside Claude Projects or ChatGPT.

Or get every kit with Pro
What's inside

Nine files. Open them in this order.

No app to install. No account to set up beyond the LLM you already use. The kit is files plus a printable card plus a 5-minute video — everything runs in Claude Projects or ChatGPT.

  1. 01

    Sample briefing

    A complete, realistic Friday briefing. Open this first.

  2. 02

    Onboarding workbook

    20 minutes, once. Produces your Professional Profile.

  3. 03

    System prompt

    The engine. Pastes into a Claude Project or Custom GPT.

  4. 04

    Weekly ritual card

    Printable 2-page reference. Seven prompts, pinned above your desk.

  5. 05

    The Record template

    A living markdown file your kit appends to each week.

  6. 06

    Starter source pack

    20 vetted sources. Pick 3–5, not all of them.

  7. 07

    Quarterly review prompt

    A one-page review of what changed and how you adapted.

  8. 08

    Setup video

    5 minutes. End-to-end setup in Claude Projects.

  9. 09

    README

    A letter from the founder, support email, refund policy.

What it produces

An excerpt from a real briefing.

This is from a sample briefing for Maya, a senior content marketer at a mid-sized B2B SaaS company in the UK. Notice what it isn't doing — no hype words, no must-act-now, just specific items grounded in her week.

Section 1 — The week in your world

Princeton and Georgia Tech publish the first controlled study of GEO (generative engine optimisation — the practice of tuning content so AI tools cite your brand when answering a user's question). Their five tested techniques produced a 40% lift in citation rates across the LLMs they tested. For you, this is the first piece of evidence that GEO can be measured rather than vibe-checked. Your competitors' top-of-funnel pages are now quietly playing in a second arena that you aren't explicitly tracking. [Opportunity]

Section 3 — Worth a conversation

Say to your head of content or SEO lead:

“Have we checked whether Perplexity or ChatGPT surfaces us when buyers ask about HR software for mid-market UK companies? There's a new Princeton study showing GEO can lift citation rates by 40% — we should at minimum have a baseline before Q3 planning.”

The full sample briefing is the first file in the kit. Read it before you set anything up.

FAQ

Common questions

Do I need a paid Claude account?

A paid Claude account (any tier) is recommended because the kit uses Claude Projects to hold your profile and Record. ChatGPT Plus with a Custom GPT also works.

How long does this take each week?

10 minutes on Friday. The whole point of the kit is that it cannot expand to fill your week — even if you wanted it to.

How is this different from another AI newsletter?

You bring the sources you already see; the kit decides what is signal and what to ignore. Nothing is sent to your inbox. The output is yours, in your voice, grounded in your work.

What do I actually get?

A ZIP with nine files: a sample briefing, an onboarding workbook, the system prompt, a printable ritual card, a Record template, a starter source pack, a quarterly review prompt, a setup video, and a founder README.

Will the kit go out of date?

The system prompt is built around behaviour, not specific tools. We re-verify the source pack every six months and update the kit when the underlying LLM platforms change materially.

Is this included in AI Tutorium Pro?

Yes. Pro subscribers get this kit and every future edition automatically — no separate purchase. If you later cancel Pro and drop to Free, you lose access to kits you got via Pro. Kits you bought outright (one-off £49) stay yours forever, regardless of your Pro status.

What is the refund policy?

30 days, no questions asked. Email the founder and you will be refunded.

A calmer way to keep up.

One-off purchase. 30-day refund. No subscription, no app, no infrastructure. The next quiet Friday is a good place to start.